Topic

Content Marketing

Writing and video that brings customers in, built for teams with no spare time.

Amharic vs English Marketing: Which Should Your Business Use Online?

The choice quietly decides your cost per lead and nobody sends you an error message when you get it wrong. How to decide by audience, channel and purchase type, and why translation is the real mistake.

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100 Social Media Content Ideas for Ethiopian Businesses

Content Marketing

6 Sept 20266 min read

100 Social Media Content Ideas for Ethiopian Businesses

A hundred specific prompts organised by the job each one does, plus the batching method that turns one afternoon of filming into a month of posts.

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Awaj Weekly

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What is working right now for Ethiopian SMEs in ads, content and social. Short, specific, no fluff. Unsubscribe any time.