Meta and Google campaigns: budgets, targeting, creative and what a lead should actually cost you.
Four numbers to ask for, what a useful report looks like, the answers that mean something is wrong, and how to run the conversation before you decide to stay or leave.
Read itWhy volume is the wrong target, how to design an offer that filters, where most Ethiopian businesses leak leads, and the follow-up that decides whether any of it converts.
Read itThe difference is not which platform is better, it is whether people are already searching for what you sell. A decision guide by business type, with budget splits and what to run first.
Read itWhat Ethiopian businesses actually pay for Facebook and Instagram ads, what drives the price up or down, the minimum budget worth starting with, and the five levers that lower your cost per lead.
Read itWhat is working right now for Ethiopian SMEs in ads, content and social. Short, specific, no fluff. Unsubscribe any time.