9 posts
Search in Ethiopia is thin on volume and thinner on competition, which makes it unusually winnable. What SEO actually involves, what to fix first, and how long it takes.
Read itFour numbers to ask for, what a useful report looks like, the answers that mean something is wrong, and how to run the conversation before you decide to stay or leave.
Read itWhy volume is the wrong target, how to design an offer that filters, where most Ethiopian businesses leak leads, and the follow-up that decides whether any of it converts.
Read itA practical checklist for Ethiopian business owners hiring a digital marketing agency: the questions to ask, what it should cost, the red flags that mean walk away, and when hiring an agency is the wrong move entirely.
Read itNot what agencies charge, but what you should allocate. Work backwards from what a customer is worth, size the budget against your revenue, and know the floor below which a campaign cannot learn.
Read itThe difference is not which platform is better, it is whether people are already searching for what you sell. A decision guide by business type, with budget splits and what to run first.
Read itWhat Ethiopian businesses actually pay for Facebook and Instagram ads, what drives the price up or down, the minimum budget worth starting with, and the five levers that lower your cost per lead.
Read itWhat digital marketing actually involves for a business in Ethiopia: where your customers are, which channels do what, what a realistic first 90 days looks like, and how to tell whether any of it is working.
Read itWhat Ethiopian businesses actually pay for digital marketing, what sits inside each price tier, why the ad spend and the fee are different money, and how to compare two proposals fairly.
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